No Tricks, Just Truth: Rethinking "Sustainable"
If “sustainable” is supposed to mean better, why does it show up alongside inventory destruction, wasteful returns, and sketchy materials? This pi...
Aware Blog
Welcome to the Blog, where you'll find articles on our favorite trends, products, and conversations around everything to do with small businesses.
The Blog
Welcome to the Blog, where you'll find articles on our favorite trends, products, and conversations around everything to do with small businesses.
The Power Of Shopping Small
Why do we need to make an everyday effort to support small businesses?
Explore Japanese Woodworking with Hiroyuki Sugawara
Learn more about these limited edition Wild Cherry Blossom tableware sets by Hiroyuki Sugawara.
Follow Us On Instagram
Follow us for new launches, shopping guides, informative content, maker stories and everyday inspiration.
According to the Nov. 2025 Bank of America small-business outlook, 74% of U.S. small and mid-sized business owners expect higher costs and tighter margins heading into 2026, putting additional pressure on independent retailers to survive and grow.
Your support directly impacts the livelihoods of the 100+ independent makers that we have the pleasure of working with.