Thoughtfully Curated. Beautifully Made.

Get to know the story behind Aware House, the standards that guide every decision we make, and the people building a more thoughtful way to shop.

Our Standards
Learn more about how we choose our makers and products.

1. We Get to Know the Maker

Every partnership starts with a conversation. We take the time to learn about the people behind the business, what inspires their work, their values, and why they started creating in the first place. We believe great products begin with passionate people.

2. We Look at Materials & Sourcing

Small businesses rarely have access to the same supply chains as large corporations, so we don't expect perfection. Instead, we look for makers who are making thoughtful sourcing decisions, using quality materials, and continuously striving to improve their products and practices.

3. We Understand How It's Made

We want to know how every product comes to life. Whether it's handcrafted in a small studio, produced in small batches, or made in partnership with a trusted manufacturer, we value craftsmanship, transparency and attention to detail.

4. We Curate for Lasting Style

We don't follow trends. Instead, we curate products with lasting appeal across a range of aesthetics, from classic and traditional to playful and contemporary. As your style evolves over the years, we want Aware House to remain a place you'll always come back to for beautifully made pieces that reflect your taste.

The Idea

Aware House began in February 2023 from founder Lauren Hidalgo's apartment in Houston, Texas. The idea was simple: create a place where discovering independent makers felt as effortless and inspiring as shopping the world's best retailers, without sacrificing quality, style or thoughtful curation.

The Launch

Six months later, the first Aware House website launched. The early days were quiet, but every order, every conversation with a maker, and every new collection reinforced the belief that there was a growing community looking for a more thoughtful way to shop.

A Bright Future

Today, Aware House is home to more than 100 independent makers from across the U.S. and around the world. What began as a small idea has grown into a carefully curated marketplace built on craftsmanship, distinctive design, and the belief that shopping small should be the first choice for anyone with great taste.

Hi, I'm Lauren! I'm the founder of the Aware House marketplace. Together with Kasandra and Noelle, we're the small team behind Aware House. We work closely with every maker and every customer. When you shop with us, you're not only supporting more than hundreds of independent businesses, you're supporting our small team too. We're passionate about good design, exceptional craftsmanship and personalized customer service. Thank you for choosing to shop small with us.

Connect with us on Instagram

We're on a mission to make it easier to shop small without compromising on style or taste. Since launching with just five makers in 2023, we've grown into a curated marketplace featuring more than 100 independent brands from across the U.S. and around the world. Every maker is carefully selected for their exceptional craftsmanship and beautifully designed products, making it easier to discover pieces that feel personal, timeless and anything but ordinary.

See What's New

Our Partner Brands

Meet our partner brands — like-minded brands across various industries offering thoughtful goods, shared growth, and exclusive discounts for our customers.

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Follow Us On Instagram

Follow us for new launches, shopping guides, informative content, maker stories and everyday inspiration.

@awarehouseshop