Privacy policy

Effective Date: May 1, 2023
Revised: December 4, 2025

This Privacy Policy explains how Aware House LLC (“Aware House,” “we,” or “us”) collects, uses, shares, and retains personal data obtained through our website at www.awarehouseshop.com (the “Site”). By visiting the Site or completing a purchase, you consent to these terms. If you do not agree with this Privacy Policy, you must discontinue use of the Site.

1. Information We Collect
We collect Personally Identifiable Information (PII) including:
• Full name
• Email address
• Phone number
• Billing and shipping address
• Payment information (processed securely by Shopify or appointed processor)
• IP address, browser type, device identifiers, and general usage data

Non-identifying data may include session logs, browsing behavior, traffic patterns, and referral sources.

2. “Legal Basis” Processing for GDPR Users
If you access our platform from the EU/UK, data may be processed under:
• Contract fulfillment
• Legitimate business interest
• Consent-based tracking or marketing
• Legal obligation

3. CCPA-Style Privacy Disclosures
California residents may request:
• Access to collected data
• Deletion of certain data
• A list of categories of data shared with vendors/service providers

Aware House does not sell customer data for monetary gain.

4. Data Usage
We use data to:
• Process orders
• Handle returns, exchanges, refunds
• Coordinate shipment through vendors and carriers
• Maintain transactional records and tax documentation
• Detect fraud or suspicious activity
• Conduct analytics and merchandising evaluations
• Administer promotions, incentives, and loyalty programs
• Run advertising campaigns through approved platforms

5. Information Shared With Third Parties
PII may be shared only when necessary with:
• Shopify and connected apps
• Payment processors
• Vendors fulfilling orders
• USPS, UPS, or other carriers
• Analytics providers like Google
• Advertising and marketing tools like Meta
• Technology infrastructure providers

No third party is permitted to independently solicit or market to customers using this data.

6. Shopify Platform Notice
Aware House operates on the Shopify platform. By transacting on our Site, you agree to Shopify’s policies, including privacy and data security.

7. Vendor Privacy Responsibilities
Vendors may receive only the data needed to fulfill specific orders. They may not:
• Store customer data permanently
• Add customer emails to marketing lists
• Initiate outreach or solicitations
• Use data for any purpose beyond fulfillment

8. Loyalty, Rewards, and Incentive Data
If you participate in rewards programs or promotions, redemption information and earning activity may be collected for campaign administration only.

9. Cookie Policy and Tracking
The Site and Shopify may use:
• Cookies
• Analytics tags
• Retargeting pixels

We use cookies and similar technologies to improve site performance, analyze traffic, and personalize content; by using our site, you agree to our cookie practices. Purposes include cart functionality, store performance, fraudulent behavior monitoring, and analytics. Most browsers allow disabling cookies, however certain site functions may not operate correctly.

10. Data Retention
We retain transaction data to comply with:
• Order verification
• Refund processing
• Tax laws
• Accounting documentation
• Anti-fraud protections

Some records cannot be deleted due to legal obligations.

11. Right to Erasure (“Right to be Forgotten”)
Where legally permissible, customers may request:
• Removal from email marketing
• Deletion of PII not tied to transactional records
• Anonymization of non-essential stored data

12. Access Requests
You may request:
• The type of PII stored
• Correction of inaccuracies
• Information on categories of data shared
• Removal from promotional emails

13. Security Safeguards
We rely on Shopify’s PCI-compliant systems, encrypted transactions, and standard administrative and technical safeguards. No online infrastructure can guarantee perfect security.

14. Data Breach Procedure
If a suspected breach is identified, we will:
• Investigate swiftly
• Assess affected accounts
• Notify impacted customers where legally required
• Work with Shopify and third-party providers to mitigate future risk

15. Children’s Privacy
This Site is not intended for users under age 13.

16. Non-Identifying and Aggregate Data
We may analyze anonymized data to improve platform experience, vendor assortment, marketing effectiveness, and product strategy. This data does not identify specific customers.

17. Policy Updates
Our Privacy Policy may change periodically. A revised effective date will be displayed. Continued use of the Site indicates acceptance of updated terms.

18. ContactIf you have privacy, data, or processing-related questions, contact:
Aware House LLC
hello@awarehouseshop.com

Shopify Privacy Policy: https://www.shopify.com/legal/privacy