Our Story

Crafting Quality & Style

Built on a love of thoughtful design and honest craft, Aware House exists to celebrate independent makers and the details that matter — materials, process, and pieces that feel special long after the first use.

The Idea

February '23: Aware House founder & CEO Lauren Hidalgo began shaping the idea from her apartment in Houston, Texas.

The Launch

August '23: The first Aware House website launched. Early sales were slow, but the vision was clear.

A Bright Future

December '25: We surpassed our annual goal, reaching over $100K in sales and partnering with over 100 small business makers.

We’re here to make it easier to shop small without compromising on quality. Since launching with five makers, we’ve grown into a global roster of 100+ vendors across the U.S., U.K., France, Spain, Japan, and more — each bringing a distinct point of view and a commitment to their craft.

Our Partner Brands

Meet our partner brands — like-minded brands across various industries offering thoughtful goods, shared growth, and exclusive discounts for our customers.

Save on Partner Brands

The Blog

Stay up to date with the world of small business through our blog, featuring maker interviews, Q&As, behind-the-scenes stories and fresh releases.

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Father's Day: Gifts for Him

Father's Day: Gifts for Him

Father’s Day is just around the corner and these Aware House approved items will make a perfect present for the occasion, or for any of the men in...

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Follow us for new launches, shopping guides, informative content, maker stories and everyday inspiration.

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According to the Nov. 2025 Bank of America small-business outlook, 74% of U.S. small and mid-sized business owners expect higher costs and tighter margins heading into 2026, putting additional pressure on independent retailers to survive and grow.

Your support directly impacts the livelihoods of the 100+ independent makers that we have the pleasure of working with.