The Best of Small Business

Your go-to marketplace to shop small. Discover thousands of thoughtful, independently-made goods you won’t find in big-box aisles.
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The Holiday Shop

Discover a curated collection of handmade gifts, festive finds and holiday favorites from independent makers. Whether you're shopping for the home chef, the creative hobbyist, or in need of a good stocking stuffer, we've gathered something for everyone on your list.

Small Brands, Big Impact

Support independent makers with every order. Shop goods that keep dollars in local communities and craftsmanship alive.
Artisan Forged Cake & Pie Server - Aware House - Farmhouse Pottery -
Picks For Them

Gift Small

Make holiday gifting more personal with thoughtful finds from small businesses. Explore curated gift guides, holiday decor and stocking stuffers, all with one flat shipping rate no matter how many makers you shop from.

Shop Juniors

One of our most loved collections, Aware Juniors features an assortment of thoughtfully made goods designed for children and babies. From wooden toys and cozy blankets to practical bath essentials and playful décor, each piece is selected for quality, safety and lasting craftsmanship

200+ Vendors

We’re proud to partner with small businesses bringing you standout goods with real stories behind them.

U.S.-Based Customer Service

Chat with us or email us anytime—we’ll get back to you within 12 business hours.

Flat Rate Shipping

We keep shipping simple with one flat rate at checkout. Additional charges may apply for oversized items.
Why Aware House?

A New Way to Shop Small

We work with over 150 small businesses and independent artists creating products with purpose. Our easy-to-navigate marketplace makes it simple to discover some of the best goods makers across the U.S. have to offer.
Why Aware House?

A Makers-First Platform

Nathan Sambar is just one example of the many talented makers who have chosen to partner with us. We’re proud to represent artists like Nathan, whose work reflects true craftsmanship and a commitment to traditional art forms in an ever-digital age.

Join Our Community

Whether you’re a first-time customer or interested in becoming a vendor, we’re thrilled to have you here. Chat with us if you need anything and make sure to subscribe to our mailing list for 10% off your first order!
the holiday shop
Natural Soap: Oatmeal & Spice - Aware House - Chagrin Valley Soap & Salve -

STOCKING STUFFERS

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FOR THE HOLIDAY HOME

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FOR THE HOST

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FOR THE HOME CHEF

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Mini Pastel Purple Wooden Gnome - Aware House

FOR THE LITTLE ONES

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FOR THE BEAUTY LOVER

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FOR THE WELL-DRESSED

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Bow Mugs - Aware House - Kelly Lenore Art -

FOR THE HOMEBODY

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Orange Blossom Beaded Art Kit - Aware House - Heather Freitas -

FOR THE HOBBYIST

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Natural Dog Toy Bundle | Hemp & Organic Cotton Toys for Cuddle, Fetch & Tug - Aware House

FOR FURRY FRIENDS

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Made in the USA 75%+ locally sourced items
Flat Rate Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Flat Rate Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Flat Rate Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Flat Rate Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Flat Rate Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Flat Rate Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Flat Rate Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Flat Rate Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers

Latest Must-Haves

Our marketplace is always being updated and refreshed with new arrivals. From stylish tableware and beautiful home décor to beauty essentials, shop hundreds of unique finds designed to spark creativity & connection.

Shop New Arrivals
Everyday Pinks Bundle
Vendor:
Axiology
Regular price
$56.00
Sale price
$56.00
Regular price
Everyday Pinks Bundle
Vendor:
Axiology
Regular price
$56.00
Sale price
$56.00
Regular price

We believe that finding high-quality, thoughtfully made goods shouldn't be overwhelming. That's why we created a platform that brings together independent creators and small businesses who prioritize craftsmanship, transparency and purpose.

Our Story

Customer Reviews

Explore some of our top reviews from the past year and see why people keep coming back to shop small with Aware House. Check out all of our reviews here.
Loved this blanket so much, it’s so soft and warm and the color is gorgeous!
By Lauren on 9/10/2026
Herringbone Wool Blanket
Regular price
$55.00 - $75.00
Sale price
$55.00 - $75.00
Regular price
$110.00 - $150.00
I love the little ram hook that I bought. It is very detailed and a special addition to our farm house
By Anna on 7/18/2026
Mini Animal Wall Hooks | Decorative Metal Wall Hooks
Regular price
$41.00
Sale price
$41.00
Regular price
The best candles on the market and Aware House shipped quickly and each candle was perfectly intact!
By Courtney on 5/07/2026
Firenze Glass Milano Candle
Regular price
$20.00 - $40.00
Sale price
$20.00 - $40.00
Regular price
$40.00 - $80.00
I purchased these as a birthday gift for my sister-in-law. She loves dragonflies and only uses cloth napkins, so I knew these would be the perfect gift! They're very nice and fit her kitchen nicely.
By Sarah on 3/20/2026
Dragonfly Cloth Napkins | Set of Four
Regular price
$16.50 - $28.00
Sale price
$16.50 - $28.00
Regular price
Lovely. A perfect little towel - soft to the touch and brightens up the kitchen.
By Robin on 2/17/2026
Incredibly realistic! Beautiful gift. Great smell. Our friends don't want to burn it because it's so lovely!
By Sharon W. on 2/13/2026
Apple Candle
Regular price
$26.00 - $146.00
Sale price
$26.00 - $146.00
Regular price
Hard to find authentic heritage pieces like this one nowadays. True Spanish craftsmanship and flair. Very nice.
By Lance G. on 1/05/2026
Back in Stock! Andalusian Olive Oil Jug
Regular price
$35.00
Sale price
$35.00
Regular price
$70.00
I bought this for my tween daughter as we’re slowly building her natural cosmetics bag. It’s easy to put on and covers nicely. I just might grab some for my own make up bag!
By Sarah on 1/04/2026
Zero Waste Vegan Concealer
Regular price
$21.99
Sale price
$21.99
Regular price
The packaging on these matches exceeded my expectations. I anticipated a small jar of short matches, but this jar was substantial and filled to the brim with strong matches. They're definitely a show stopper on the table with our candles!
By Sarah P. on 12/17/2025
These earrings are lovely and beautifully made. I chose the smaller pair, and they pack a lot of sparkle into half an inch! Really nice design - both organic and minimalist. Very pleased with the packaging, shipping, and service. Love them!
By Robin M. on 11/25/2025
Potomac Bar Studs
Regular price
$55.00 - $65.00
Sale price
$55.00 - $65.00
Regular price
These cups are adorable. I love that each is unique. Been using for hot and cold drinks throughout the day. I had bought thinking to give these as a gift but decided to keep and swap with something else purchased from the site. Very glad I gave myself these treats to enjoy!
By B.C.J on 11.26.2025

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