The Best of Small Business

Your go-to marketplace to shop small. Discover thoughtful, independently-made goods you won’t find in big-box aisles.
Step Into The Season

The Spring Refresh

As the days grow lighter, it’s the perfect time to refresh your space with thoughtfully made goods from independent makers. Whether you’re replacing harsh cleaning products with more natural alternatives or introducing pops of color that brighten everyday routines, this edit is designed to help you reset your home in a way that feels beautiful and cheerful.

Don’t Miss The Spring Catalog

Don't miss out on our Spring Digital Catalog. Featuring fun articles, colorful product guides, and exclusive interviews with makers and brands we love.

Small Brands, Big Impact

Support independent makers with every order. Shop goods that keep dollars in local communities and craftsmanship alive.
Available Now

Spring-Ready Picks

For open windows, slower mornings, deep cleaning, and small shifts that make your home feel new again. This edit brings together thoughtfully made pieces designed to carry you through the season with intention, color and lasting quality.

100+ Vendors

We’re proud to partner with small businesses bringing you standout goods with real stories behind them.

U.S.-Based Customer Service

Chat with us or email us anytime—we’ll get back to you within 12 business hours.

Free Shipping Over $175

We offer free continental U.S. shipping over $175. Add your favorites to cart and we’ll cover the rest!
Why Aware House?

A New Way to Shop Small

We work with over 150 small businesses and independent artists creating products with purpose. Our easy-to-navigate marketplace makes it simple to discover some of the best goods makers across the U.S. have to offer.
Why Aware House?

A Makers-First Platform

Nathan Sambar is just one example of the many talented makers who have chosen to partner with us. We’re proud to represent artists like Nathan, whose work reflects true craftsmanship and a commitment to traditional art forms in an ever-digital age.

Join Our Community

Whether you’re a first-time customer or interested in becoming a vendor, we’re thrilled to have you here. Chat with us if you need anything and make sure to subscribe to our mailing list for 10% off your first order!
Discover The Spring Refresh

THE TIDY UP

Shop Now

THE COLORFUL KITCHEN

Shop Now

THE ROOM REFRESH

Shop Now

THE AIR EDIT

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THE SPRING GLOW UP

Shop Now

PETAL & PAW

Shop Now
Made in the USA 75%+ locally sourced items
Free $175+ Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Free $175+ Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Free $175+ Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Free $175+ Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Free $175+ Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Free $175+ Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Free $175+ Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers
Made in the USA 75%+ locally sourced items
Free $175+ Shipping On U.S. continental orders
100% Customer Satisfaction Your feedback matters
Five Star Reviews Countless happy customers

Latest Must-Haves

Our marketplace is always being updated and refreshed with new finds. Discover an endless stream of new arrivals, from stylish tableware and beautiful home décor to unique gifts, designed to spark creativity & connection.

Shop New Arrivals
Flow State Aromatherapy Beeswax Candle
Vendor:
Candle Stork
Regular price
$32.00
Sale price
$32.00
Regular price
Flow State Aromatherapy Beeswax Candle
Vendor:
Candle Stork
Regular price
$32.00
Sale price
$32.00
Regular price

Spring Digital Catalog

Get inspired for the season.

Read product guides, maker interviews, informative articles and more. Our free Digital Catalog is your pass to the season’s best small-batch finds.
Browse Digital Catalogs
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We believe that finding high-quality, thoughtfully made goods shouldn't be overwhelming. That's why we created a platform that brings together independent creators and small businesses who prioritize craftsmanship, transparency and purpose.

Our Story

Customer Reviews

Explore some of our top reviews from the past year and see why people keep coming back to shop small with Aware House. Check out all of our reviews here.
Lovely. A perfect little towel - soft to the touch and brightens up the kitchen.
By Robin on 2/17/2026
Checkered Cotton Tea Towel
Regular price
$7.00
Sale price
$7.00
Regular price
$12.00
Incredibly realistic! Beautiful gift. Great smell. Our friends don't want to burn it because it's so lovely!
By Sharon W. on 2/13/2026
Apple Candle
Regular price
$26.00 - $146.00
Sale price
$26.00 - $146.00
Regular price
Hard to find authentic heritage pieces like this one nowadays. True Spanish craftsmanship and flair. Very nice.
By Lance G. on 1/05/2026
Back in Stock! Andalusian Olive Oil Jug
Regular price
$80.00 - $90.00
Sale price
$80.00 - $90.00
Regular price
I bought this for my tween daughter as we’re slowly building her natural cosmetics bag. It’s easy to put on and covers nicely. I just might grab some for my own make up bag!
By Sarah on 1/04/2026
Zero Waste Vegan Concealer
Regular price
$18.99 - $22.99
Sale price
$18.99 - $22.99
Regular price
The packaging on these matches exceeded my expectations. I anticipated a small jar of short matches, but this jar was substantial and filled to the brim with strong matches. They're definitely a show stopper on the table with our candles!
By Sarah P. on 12/17/2025
Luxury Glass Bottle Matches
Regular price
$25.00
Sale price
$25.00
Regular price
These earrings are lovely and beautifully made. I chose the smaller pair, and they pack a lot of sparkle into half an inch! Really nice design - both organic and minimalist. Very pleased with the packaging, shipping, and service. Love them!
By Robin M. on 11/25/2025
Potomac Bar Studs
Regular price
$50.00 - $61.00
Sale price
$50.00 - $61.00
Regular price
These cups are adorable. I love that each is unique. Been using for hot and cold drinks throughout the day. I had bought thinking to give these as a gift but decided to keep and swap with something else purchased from the site. Very glad I gave myself these treats to enjoy!
By B.C.J on 11.26.2025

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Have Any Questions?

Find all the information you need in one convenient spot.

According to the Nov. 2025 Bank of America small-business outlook, 74% of U.S. small and mid-sized business owners expect higher costs and tighter margins heading into 2026, putting additional pressure on independent retailers to survive and grow.

Your support directly impacts the livelihoods of the 100+ independent makers that we have the pleasure of working with.