The Journey Behind Aware House

Read below to learn more about the story behind Aware House, our mission, and what it means to Buy What You Know.

  • Buy What You Know

    Buy What You Know

    The Aware House slogan “Buy What You Know” is about a lot more than just purchasing a product - it's about knowing the people behind the products you purchase.

    2 comments

    Buy What You Know

    The Aware House slogan “Buy What You Know” is about a lot more than just purchasing a product - it's about knowing the people behind the products you purchase.

    2 comments
  • Our Mission

    Our Mission

    Our mission is to expand consumer access to carefully curated and thoughtfully produced goods, manufactured with supply chain integrity and ethical business practices.

    Our Mission

    Our mission is to expand consumer access to carefully curated and thoughtfully produced goods, manufactured with supply chain integrity and ethical business practices.

  • Welcome to Aware House

    Welcome to Aware House

    Your one-stop-shop for high quality, carefully sourced, and thoughtfully produced home & lifestyle goods.

    1 comment

    Welcome to Aware House

    Your one-stop-shop for high quality, carefully sourced, and thoughtfully produced home & lifestyle goods.

    1 comment
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The Blog

Welcome to the Aware Blog, where we share a mix of fun and informative content including gift guides, opinion articles, trends and reviews, and of course, talking all things small business.

Explore Japanese Woodworking

With Hiroyuki Sugawara - Learn more about the traditional craftsmanship behind these exclusive Wild Cherry Blossom Soup and Spoon sets.

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