A Legacy of Healing
When Sarah Mirsini, founder of MĀSK Skin + Body, launched her brand, it wasn’t about investors or industry forecasts—it was about healing. After 20 years of battling acne, she found relief through plant medicine. That
transformation sparked more than just better skin; it led to the creation of a brand rooted in plant intelligence, emotional healing and skin barrier support. But entering the beauty world quickly revealed a tough truth: purity and purpose aren’t always enough.“I thought passion would carry me,” she reflects. “But I learned that the industry often favors trends over intention and fast results over deep healing.”
Staying true to her values meant walking away from shortcuts reformulating when ingredients felt out of alignment, even pulling products she once loved if the supply chain no longer matched her ethics.
The Endocannabinoid System
One of MĀSK’s key differentiators is its reverent use of full-spectrum CBD, which the founder notes as a therapeutic tool grounded in science. “Most people don’t realize your skin has its own endocannabinoid system,” explains Sarah. “It helps regulate oil production, inflammation and barrier repair—and it has more cannabinoid receptors than almost any other organ.” Each formula uses bioavailable, full-spectrum extracts and is paired with herbs like calendula, chamomile and arnica—plants chosen not for marketing appeal, but for their ability to support the skin’s natural regulation.
Did you know? Most CBD skincare on shelves is either underdosed or poorly extracted.“ A CBD label doesn’t mean much if the product isn’t full-spectrum, bioavailable and paired with ingredients that support absorption.”
Sarah's Top Three
Reasons to Support Small Batch Skincare
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Freshness & Potency: Small-batch production ensures ingredients are vibrant and nutrient-rich, not warehoused for months on-end.
- Ethical Sourcing: When you support local, you’re not just buying a product—you’re backing a maker, a mission and a community. Working with local farmers, herbalists and artisans means every ingredient can be traced with transparency and integrity.
- Purpose Over Profit: Every formula is crafted to heal—not just to sell.“We’re not here to follow trends or cut corners to meet corporate margins.”
Generational Knowledge
MĀSK is deeply personal. Raised between the mountains of Norway and the coasts of Greece, Sarah draws from a lineage of healers, her Greek grandmother and Norwegian grandfather among her earliest teachers in plant-based care. From wildcrafted botanicals to endocannabinoid support, every product in the MĀSK line is designed to restore balance
with ingredients that support both the skin barrier and the nervous system. “This is skincare with soul. A ritual of return. A merging of tradition and modernity, from my lineage to your skin.”
