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Minori Beauty
Minori was founded by Anastasia Bezrukova, former Head of Personalization at IPSY, where she tested over 4,000 beauty products and helped curate boxes for more than 3 million monthly subscribers. Through this experience, she recognized that many women feel overwhelmed by complex routines, endless shade choices, and constant product launches.
Created to simplify the beauty experience, Minori is a clean makeup brand focused on intuitive, multi-purpose essentials offered in a carefully edited range of universally flattering shades. The brand is committed to making beauty feel approachable while encouraging sustainable and responsible consumption.