The Story Behind Aware House

Read below to learn more about the story behind Aware House, our mission, and what it means to Buy What You Know.

  • Buy What You Know

    Buy What You Know

    The Aware House slogan “Buy What You Know” is about a lot more than just purchasing a product - it's about knowing the people behind the products you purchase.

    2 comments

    Buy What You Know

    The Aware House slogan “Buy What You Know” is about a lot more than just purchasing a product - it's about knowing the people behind the products you purchase.

    2 comments
  • Our Mission

    Our Mission

    Our mission is to expand consumer access to high-quality household goods manufactured by small businesses & independent creators. 

    Our Mission

    Our mission is to expand consumer access to high-quality household goods manufactured by small businesses & independent creators. 

  • Welcome to Aware House

    Welcome to Aware House

    Your one-stop-shop for high quality, thoughtfully produced home & lifestyle goods.

    1 comment

    Welcome to Aware House

    Your one-stop-shop for high quality, thoughtfully produced home & lifestyle goods.

    1 comment
1 of 3

The Blog

Welcome to the Aware Blog, where we share a mix of fun and informative content including gift guides, opinion articles, trends and reviews, and of course, talking all things small business.

Explore Japanese Woodworking

With Hiroyuki Sugawara - Learn more about the traditional craftsmanship behind these exclusive Wild Cherry Blossom Soup and Spoon sets.

Read the full post now.

1 of 3

Learn More About Us

Check out some highlights from our Instagram below.